Press Release: Made Media Group Announces Launch of Achievements in Black Austin


Made Media Group

MADE Media Group Announces Launch of Achievements in Black Austin

(Austin, TX) – Made Media Group, an affiliate to AMC Publishing, LLC announces the launch of Achievements in Black Austin; print edition. The first installment of a series of multimedia products aimed at telling the stories of countless influential and instrumental African Americans who call Austin, Texas home.

Achievements in Black Austin, A Historical Reference, highlights the contributions of more than 250 professional and community leaders in and around the Austin community. This glossy paperback is a virtual “Who’s Who” of local African Americans in Central Texas.

Anita C Roberts, Publisher & Editor-in-Chief, explains, “Austin is a city with an incredibly talented, professional and vibrant black community, past and present. Achievements in Black Austin starts from the beginning, in 1839, four months after Austin was founded, when the first documented person of African decent, a 10-year old, named Mahala, arrived in Travis county with the Murchison family.” She goes on to say, “We travel through Austin’s storied but significant past to our present day community and professional giants. So many, there was no way to include them all in this first edition.”

Roberts says, “The next phase, a video series, debuts this summer. You’ll get to see and hear some of these incredible individuals tell their stories in their own words.”

Nelson Linder, President, Austin NAACP, believes this is an opportunity to remind our community of the valiant contributions of those Austinites who’ve paved the way for so many. “This book, this entire project is long overdue,” he said.

The June 2017 ceremony to unveil Achievements in Black Austin, print edition is planned to coincide with Austin’s Juneteenth celebrations. We look forward to a complete marketing campaign, including digital and online advertising. Also, look for us on Facebook, Instagram and Twitter. #achieveblackaustin

AIB Collage PR

Achievements in Black Austin™ is a celebration of African American accomplishments. A collection of positive images and inspiring stories of visionaries, business and community influencers throughout Central Texas’ history.

About MADE Media Group: MADE Media Group’s mission is to cultivate thriving minority communities through education, information and empowerment via mass communication. It’s affiliate; AMC Publishing, LLC delivers beautiful, engaging, innovative and influential publications combining expertise in editorial and design. Taking ideas and bringing them to life in print and on-line. From community-based magazines to state-wide publications, offering the highest quality content for readers and media partners. You can visit AMC Publishing online at


Achievements in Black Austin™

Achievements in Black Austin™ is a celebration of African American accomplishments. A collection of positive images and inspiring stories of visionaries, business and community influencers throughout Central Texas history.

Achievements in Black Austin™ tells the stories of more than 250 professional and community leaders in and around Austin, Texas. Anita C Roberts,  Publisher & Editor-in-Chief, explains, “Austin is a city with an incredibly talented, professional and vibrant black community. Achievements in Black Austin™ starts from the beginning, in 1839, four months after Austin was founded,  with the first documented person of African decent, a 10 year old, named  Mahala, who arrived in Travis county with the Murchison family.” She goes on to say, “We travel through our storied but significant past to our present day community and professional giants. So many, there was no way to include them all in the this first edition.”

Nelson Linder, Austin NAACP, believes this is an opportunity to remind our community of the valiant contributions of Austinites who’ve paved the way for so many. “This book is long overdue,” he said.

Achievements in Black Austin™ is planning an Unveiling Reception to coincide with Austin’s Juneteenth celebrations in June 2017.

Made Media Group was founded in 2011 to highlight the intriguing stories of African Americans in business and community. We currently publish Made Magazine and DFW Black Business Journal, two high quality publications that cater to the professional, affluent African American lifestyle.

Being a Leader

Being a Leader

Over the past several years, one of the most important contributions psychology has made to the field of business has been in determining the key traits of acknowledged leaders. Psychological tests have been used to determine what characteristics are most commonly noted among successful leaders. This list of characteristics can be used for developmental purposes to help managers gain insight and develop their leadership skills.

The increasing rate of change in the business environment is a major factor in this new emphasis on leadership; whereas in the past, managers were expected to maintain the status quo in order to move ahead, new forces in the marketplace have made it necessary to expand this narrow focus. The new leaders of tomorrow are visionary. They are both learners and teachers. Not only do they foresee paradigm changes in society, but they also have a strong sense of ethics and work to build integrity in their organizations.

Raymond Cattell, a pioneer in the field of personality assessment, developed the Leadership Potential equation in 1954. This equation, which was based on a study of military leaders, is used today to determine the traits which characterize an effective leader. The traits of an effective leader include the following:

  • Emotional stability: Good leaders must be able to tolerate frustration and stress. Overall, they must be well-adjusted and have the psychological maturity to deal with anything they are required to face.
  • Dominance: Leaders are often competitive, decisive and usually enjoy overcoming obstacles. Overall, they are assertive in their thinking style as well as their attitude in dealing with others.
  • Enthusiasm: Leaders are usually seen as active, expressive and energetic. They are often very optimistic and open to change. Overall, they are generally quick and alert and tend to be uninhibited.
  • Conscientiousness: Leaders are often dominated by a sense of duty and tend to be very exacting in character. They usually have a very high standard of excellence and an inward desire to do their best. They also have a need for order and tend to be very self-disciplined.
  • Social boldness: Leaders tend to be spontaneous risk-takers. They are usually socially aggressive and generally thick-skinned. Overall, they are responsive to others and tend to be high in emotional stamina.
  • Self-assurance: Self-confidence and resiliency are common traits among leaders. They tend to be free of guilt and have little or no need for approval. They are generally unaffected by prior mistakes or failures.
  • Compulsiveness: Leaders are controlled and very precise in their social interactions. Overall, they are very protective of their integrity and reputation and consequently tended to be socially aware and careful, abundant in foresight, and very careful when making decisions or determining specific actions.
  • Intuitiveness: Rapid changes in the world today, combined with information overload result in an inability to know everything. In other words, reasoning and logic will not get you through all situations. In fact, more and more leaders are learning the value of using their intuition and trusting their gut when making decisions.
  • Empathy: Being able to put yourself in the other person’s shoes is a key trait of leaders today. Without empathy, you can’t build trust; without trust, you will never be able to get the best effort from your employees.
  • Charisma: People usually perceive leaders as larger than life. Charisma plays a large part in this perception. Leaders who have charisma are able to arouse strong emotions in their employees by defining a vision which unites and captivates them. Using this vision, leaders motivate employees to reach toward a future goal by tying the goal to substantial personal rewards and values.

Leaders are rarely (if ever) born. Circumstances and persistence are major components in the developmental process of any leader, so if your goal is to become a leader, work on developing those areas of your personality that you feel are not up to par. For instance, if you have all of the basic traits but do not consider yourself very much of a people person, try taking classes or reading books on empathy. On the other end, if relating to others has always come naturally to you, but you have trouble making logical decisions, try learning about tough-mindedness and how to develop more psychological resistance. Just remember, anyone can do anything they set their mind to.


Weekend Habits of Entrepreneurs

According to Entrepreneur Magazine, these the 5 Weekend habits of successful entrepreneurs.

Successful entrepreneurs know that good habits don’t start on Monday and end on Friday. Entrepreneurs expect to work longer hours than anyone else, but they also know that they have to fuel that success.

While researching to compare my weekend habits to those of other successful entrepreneurs, I found this LifeHack article that teaches many extremely valuable habits, some of which I already noticed in my own routine.

Related: 5 Things You’re Doing Wrong Every Morning

Here, I’ll shed some light on some of those habits that work best in my life as well as some others that I have found valuable.

1. Find a recharge ritual
Find a ritual that you can follow each weekend that leaves you feeling recharged. Whether it’s an exercise regimen, music or time with your family, following a ritual can energize you for the week ahead. Successful entrepreneurs know that, like a vehicle, they can not go far on empty.

2. Spend time in solitude
It gives you a chance to think, sort out problems and plan where you want to be in the future. This can be an excellent opportunity to free write or journal. Experts agree that free writing during regular scheduled times can lead to answers to problems, discovering new goals and insight into your direction for the future.

Related: 7 Life Rules That Will Position You for Greater Success

3. No devices for a day
Take a Saturday or Sunday and choose to unplug. Taking a break from your devices for a day is beneficial both mentally and physically. Constantly being connected and checking email, social media and the places you visit online can drain both your energy and your creativity. Choosing to release the hyper vigilance of being constantly connected creates allows you to live life in real time, resulting in fresh perspectives and a boost in productivity.

4. Reflect
What did you do well this past week and what did you do wrong? How will you be better in the week ahead? Reflecting on the past week offers the successful entrepreneur the opportunity to determine which activities to continue and which to let go. Reflection is a valuable investment of your time that will help you set the goals that will get you to the next level of success during the upcoming week.

5. Plan your week ahead
The successful entrepreneur doesn’t wait until Monday morning to plan for the week. Sunday is the perfect day to sit down and draw a plan. After spending time reflecting on the prior week, you will have a good idea of what you need and want to accomplish. Use this time to schedule important tasks, phone calls and face-to-face meetings that align with your goals. Planning out the entire week ahead as much as reasonably possible guards against missed opportunities and costly errors.

These five weekend habits appear so simple that you may be tempted to dismiss them as non-essential. But the entrepreneur that begins to add these habits to their weekend routine will find themselves steps ahead every Monday morning.


Anita C. Roberts offers Brand, Digital and Media Marketing

How Anita C Roberts help small businesses?

Marketing & Advertising consulting services for start-ups and businesses that need help with brand, sales and traffic. I help small business owners get results. How? By attracting more prospects and converting more of them into customers. Let me teach you how.

Marketing consulting that takes a scientific, profit-driven approach to help you make high performance marketing decisions.

Anita C. Roberts is your one-stop shop: I am your marketing consultant, advertising agency and public relations firm all rolled into one. Let me develop and implement marketing solutions that work for your small business.

Want to start a magazine? Find out how.

There are so many new magazines out there I can hardly keep up. The question is, how many will survive? Most fashionista’s and glamour girls dream of closet like Carrie’s in Sex and the City or a closet to peruse like in ‘The Devil Wears Prada’. But that is a long way from the blur of starting a magazine from scratch.

I was amazed at the lack of resources on the web for starting a publication from scratch. They say anybody can do it. But is that really true? I say yes. All you need is a little talent, a lot of desire, passion and a wad of cash. LOL!

 Welcome to my world.

I have gathered a few resources to get you started. Here are some online resources that may help.

Magazine Publishing Resources on the Web

There isn’t nearly as much information about magazine publishing online as there is about book publishing, but here are some sites worth looking into.

The Magazine Publishers of America, at, includes the Magazine Handbook, a collection of articles and studies on magazine publishing, circulation and editing, and the American Society of Magazine Editors.

The Periodical Publishers Association ( is a British site with information about careers and training, publishing news, and articles on all aspects of the magazine publishing business.

The Audit Bureau of Circulations (ABC) certifies circulation of over 3,000 magazines around the world. Their site is at

BPA International ( provides independent verification of business magazine circulation and web site traffic.

The Publishing Business Group is a consulting firm for magazine, newsletter, and e-zine publishers. Their site,, features articles, books on magazine publishing, and an online forum where you can post questions, find answers, and find out what other publishers have to say. is a publishing consultant’s site that offers special reports on magazine publishing issues.

The Newsletter & Electronic Publishers Association is at They offer numerous services through membership and there is a substantial links page to information about newsletter publishing.

About Anita C Roberts:

Anita provides comprehensive Consulting on a selection of publishing related topics, such as Start-up magazine 101: Launching a magazine from scratch; Advertising challenges and solutions for new magazines; Magazine, and more.  You can also reach Anita via email 

I specialize in start-up and business/circulation planning to help build and transform magazine publishers. I also help implement the plans I develop through circulation promotion, outsourced circulation management, or considered counsel on strategic direction. I help our client companies find and develop opportunities for growth.


“How to Start a Magazine (and Publish it Profitably)” by James B. Kobak, 2002, M. Evans & Co, New York, ISBN 0-87131-927-6

“The Magazine Guide” by Samir A. Husni ( 2006, Nautilus Press (self published  call: 662-513-0159)  no ISBN

“Starting and Running a Successful Newsletter or Magazine” by Cheryl Woodard, 5th Edition Published by Nolo Press, Oct 2006, ISBN: 9781413305234

And there are others. Contact me at if you have specific questions that these do not address.

Folio: The Magazine of Magazine Publishing

Circulation Management